Smartphone usage is increasing exponentially across the entire world, with more people likely to own a smartphone than a traditional laptop or computer. That’s why it’s so important that your company, no matter how big or small it is, has a cohesive mobile marketing strategy. For four great mobile marketing tips, read the essential guide below.
Use Smart SMS Marketing
SMS marketing is a great way to get your message straight into the hands of your customers as phone use rises across the world. A well-timed text with just the essential information they need to know has a great effect of getting them excited and heading on over to purchase your product. Build a strong database of your customers’ mobile numbers by asking them to opt-in for SMS messages, then personalize those messages according to the type of person they are so they have a maximal impact.
Additionally, this communication need not be a one-way street. You can allow your customers to reply to your messages, creating a vital communication stream. If you are not sure of how to set up mobile marketing, then why don’t you use the services courtesy of Tatango.com?
Optimize Your Website For Mobile
One crucial mistake that website developers make is only allowing their site to work on a desktop. Make sure that when you are creating the website that it works just as well on mobile as it would on a computer. This will incentivize people visiting the website online to do more business with your company as it shows that you care about the look of the website when they visit on their phone. In addition to making it work well on a web browser, you should:
Create a Killer App
No matter what your business offers, it makes sense to package its offerings inside of a fully functional mobile app. By doing this, you are signaling to the customer that you are up-to-date with the times as well as allowing them an easy way to browse your services through an application already downloaded on their phone. After all, it has been proven that people prefer to use apps to access services than through a web browser. The app should be easy-to-use, clear to understand, and have an incentive-based model in order to keep user retention. Once the app is set up, it is then crucial to:
Use Push Notifications
Like SMS marketing, push notifications allow you to get your message directly into the hands of your customers. Make sure to schedule regular messages for users of your app to learn the latest updates of what you are up to and how they can get involved. The important part here is not to overdo it with the push notifications as they can quickly turn the user off. After all, if they decide to just turn off push notifications completely, then this will achieve the opposite effect, ruining the productivity of your customers’ lives, and make it far more difficult for you to effectively convey your message towards them.
