With the turn of the decade, we are starting to see a lot of new trends and strategies pop-up in the realm of marketing.
Companies across the entire world are testing out new solutions and tactics in order to drive more traffic to themselves and close more deals.
The world of B2B marketing changes and evolves very quickly, which can be said about almost everything online.
In order to keep up with these changes, you have to be quick in the initiative to really try to grasp how the online realm works.
Every single year we see new methods and strategies being developed and tested, and it is time we learned something more about the latest trends in B2B marketing strategies for 2020.
Importance of Search Engine Optimization
Primarily, to conduct business online you need to be easy to find.
Most people research for services or products online through keywords, and these keywords serve one simple role, to rank your company on search results.
Through implementing proper keywords into your website content, such as the website information, services explanation and potentially articles about what you are providing, your company can easily be found online from clients looking up for such services or goods.
In order to effectively get into Search Engine Optimization methods and get a hang of it, start locally.
The global marketplace is quite competitive, so a good starting point would be to find a target region, and do research on what is most researched there, and optimize your SEO strategy for
that specific region, once you rank up there, it will be much easier to start targeting the global market and gain some high numbers.
You are not limited with just Google however; you should stay creative and implement content on other platforms as well, such as YouTube, Facebook, Twitter, Instagram and so on.
In shorter terms, any platform that has keyword research capabilities and is of a high user base should be considered for this strategy.
How do you begin with SEO?
Master the art of keyword research as this is one of the keys and the defining factors that separate good SEO from the bad.
Analyze and try to understand what your competition does, this will ensure that you are on the right track for your specific industry, but do not remain limited by their capabilities and try to think outside the box.
Plan your site, or in other words, plan the look, feel and structure of your website, this is the website people will associate your brand with and it will play a huge role in how they find the information they need. Pay close attention and try to optimize it as much as possible so almost anyone can find his or her way around the website.
Become the Main Source of Information
Through content marketing, you can develop the platform and foundation of everything that can benefit you long-term.
Content marketing serves several roles, for one, it allows your website to be absolutely filled with keywords and information that can show up as search results in the future and it can also generate leads due to the fact that the articles will be filled with knowledgeable information about your goods or services, representing you in a better light.
The more content your business produces, the more professional it looks, and the more trustworthy it will be due to the fact that you will have proof of concept for what you are talking about or trying to sell.
How do you start with content marketing?
The best way to start is through blogging, as text can rank well and is extremely accessible to almost everyone. However, there are alternatives such as video production and streaming that might also bring some attention to your brand.
Set your mission and goals accordingly and have realistic expectations.
Establish a key performance indicator and standard operating procedures.
In addition, when it comes to content creation, you need to be consistent and produce content of high quality.
This means optimizing it and making it look good, both structurally and aesthetically.
You can do this in-house with a team of content writers or alternatively outsource it online.
Learn what your audience looks for in your industry and optimize the content accordingly.
Remember to organize a content calendar where you have clear deadlines on the creation of articles, this includes:
- Writing content
- Establishing the layout
- SEO on keywords and sentences
- Image placement
- Checking the layout
- Sharing on social media
Managing Social Media
Social Media can play a huge role in lead generation if done right.
You may have heard the term online â€œAll the deals are done in the dmsâ€
This refers to the private messages on platforms such as LinkedIn, Facebook and Instagram.
If you are active on social media, post content regularly, and engage in discussions with other people to drive engagement back to your profile, you can generate an audience that will follow you and engage in your content, making it much easier for you to become a trustworthy source and generate leads.
To properly engage in social media, you need to find your companyâ€™s niche, and stick to it.
Produce the best content for that specific niche and target a specific audience that is interested in that niche.
You also need to invest in the tools these platforms provide, so you can, long-term, gain a much bigger audience organically.
When the general audience starts believing in your products or services, the leads will generate themselves due to the high exposure.
Ideally, you want to target viral content that will inspire people to click on the like button and provoke them to comment with a comment, this, in turn, will drive bigger engagement rates.
Follow the growth of these platforms through analytics and do your research on what works for your specific niche and what does not.
Document your social media strategy and implement social media management software to get the best results.
Create an editorial calendar and monitor the activity and engagement on all of your posts.
Remember to always analyze and attempt to optimize your own unique strategy as different things work in different industries.
Why Email Marketing Matters
Marketing strategies have always been relevant, and they are one of the most common ways to drive lads even in 2020 and beyond.
To entice people to consensually get on your email list, start a newsletter or provide something of value in return.
Establish your goals effectively and gather context based on your industry.
Create a way in which people can sign up and give you access to their email, this could be in the form of an account for a web app or in the form of a newsletter that gives them occasional goodies.
Before anything else, make a schedule.
Construct an email strategy that will make the recipient feel like heâ€™s getting value out of the emails and theyâ€™re not just junk mail or spam they might unsubscribe from.
Depending on your specific niche, you should always strive to write quality content on these emails and even provide images with informative graphs or other information that might be fitting in your niche.
Define your audience and make the email as effective as possible.
Make the end-users and recipients feel smart and confident in your product or service and they will be sure to follow-up.
According to GetVoIP, it is recommended that you automate this process through CRM or VoIP services as collecting all of the data in one place can make it easier to analyze and inform you exactly where to send your next emails to and what leads to follow-up on.
How VoIP services can help with B2B
A new system â€“ you no longer have to invest capital in a phone system.
Ease of access â€“ you donâ€™t need an IT specialist to set things up.
Communications integration â€“ VoIP is an efficient and low-cost way for your business to communicate with the world.
Measure your result and make changes accordingly, analytics are everything.
B2B marketing strategies are an ever-evolving medium that will constantly grow and evolve due to the constant changes of the online marketplace, internet trends and user mentality. So make a timeline of which strategies you will execute and how you plan to execute them.
Now, people have access to more information than ever before, and they are keen on conducting research on certain topics, trends, value investing or businesses they might work with in the future before making a drastic or important decision.
Being ahead of the curve, and having the content these users are searching for prior to them searching for it can give you a huge leg up and put you ahead of everyone else.
From conducting a proper content strategy to managing social media properly and having a high engagement rate, through analytical analysis and educated decisions, you can push your B2B strategy to a whole new level and experience growth like never before.
Georgi Todorov is a digital marketer, specializing in Outreach strategies, International SEO and Influencer Marketing. He recently started his own blog about digital marketing called DigitalNovas and joined GetVoIP to provide his marketing expertise.